Privacy Policy
Last updated: January 21, 2026
Our website address is: http://eroadroadsafety.com.
This Privacy Policy explains how BEIJING E-ROAD TECH CO., LIMITED (“E-ROAD Road Safety”, “we”, “our” or “us”) collects, uses, discloses and protects your personal information when you visit https://eroadroadsafety.com/ (the “Website”) or contact us regarding our road safety and traffic management products.
By using our Website or contacting us, you agree to the terms of this Privacy Policy.
1. Who we are
Data controller / company name:
BEIJING E-ROAD TECH CO., LIMITED
Brand: E-ROAD Road Safety
Address:
Dagaogezhuang Industrial Park, Jianchapu Town, Bazhou,
Langfang City, Hebei Province, China
Telephone: +86 186 1167 9268
Emails: [email protected] / [email protected]
WhatsApp: 0086 186 1382 5797
We mainly provide road safety and traffic safety products (such as traffic cones, barriers, speed bumps, road studs and parking safety equipment) to business customers worldwide.
2. Scope of this Privacy Policy
This Privacy Policy applies to:
- Visitors to our Website https://eroadroadsafety.com/
- Business contacts, customers, distributors, suppliers and other partners who contact us by:
- Website contact / inquiry forms
- Telephone or WhatsApp
- Other B2B communication channels
It does not apply to employees or job applicants, or to third-party websites we do not control.
3. Personal information we collect
We mainly process business-related information in a B2B context, but some of it may be considered “personal data” under certain laws.
3.1 Information you provide directly
When you contact us or request information, we may collect:
- Contact details: name, job title, company name, email address, phone number, WhatsApp number, country/region
- Business information: type of business, industry, project details, product interests
- Order / inquiry information: requested products, quantities, specifications, delivery destination, preferred shipping terms, requested lead time
- Customization information: logos, artwork, color requirements, technical drawings or other design details you provide
- Communication content: messages, questions, feedback or other information you send us
Providing this information is voluntary, but if you choose not to provide it, we may not be able to respond to your inquiry or provide quotations.
3.2 Automatically collected information
When you visit our Website, we may automatically collect:
- Technical data: IP address, browser type and version, device type, operating system, language settings
- Usage data: pages visited, time and date of visit, time spent on pages, referring/exit pages, click paths
- Cookie data: data stored in cookies or similar technologies (see “Cookies and similar technologies” below)
This information is typically aggregated and used for website performance, security and analytics.
4. How we use your information
We use your personal information for the following purposes:
- Responding to inquiries and sending quotations
- Provide product information, technical data, and prices
- Prepare and send quotations and pro forma invoices
- Communicate about MOQ, lead times, shipping terms and payment options
- Processing B2B orders and customer relationships
- Handle order confirmation, production, packaging and shipment
- Arrange logistics and export documentation
- Manage customer records and communication history
- Customizing products and projects
- Evaluate technical and design requirements
- Prepare customized solutions (e.g. signage, colors, logos)
- Communicate about feasibility, cost and lead time of custom products
- Operating and improving our Website
- Monitor Website performance and security
- Analyze aggregated data to improve content and navigation
- Prevent fraud, abuse or technical issues
- Legal and compliance purposes
- Fulfill legal obligations (e.g. tax, export control, record keeping)
- Respond to lawful requests from authorities or regulators
- Protect our legal rights and defend against claims
We do not sell your personal information for money.
5. Legal bases for processing (EEA/UK visitors)
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data based on the following legal grounds:
Consent – where required for certain cookies, marketing communications or other optional processing. You may withdraw your consent at any time, without affecting the lawfulness of processing before withdrawal.
Performance of a contract – to respond to your inquiries, provide quotations, and perform contracts for the supply of products or services.
Legitimate interests – to operate and improve our Website, manage B2B relationships, prevent fraud, maintain network and information security, and grow our business in the road-safety industry.
Legal obligations – to comply with tax, accounting, export and other regulatory requirements.
6. Cookies and similar technologies
We may use cookies and similar technologies on our Website to:
- Enable basic site functions and security
- Remember your preferences (e.g. language)
- Analyze how visitors use our Website (for example via web analytics tools)
Depending on your jurisdiction, you may:
- See a cookie banner when you first visit our Website
- Be able to manage or reject non-essential cookies via your browser settings or cookie banner options
If you disable cookies, some parts of the Website may not function properly.
7. How we share your information
We may share your personal information with:
- Service providers and partners
- IT hosting and infrastructure providers
- Email and communication service providers
- Logistics, freight forwarders and customs brokers
- Other professional advisors (e.g. legal, accounting)
- Business partners or distributors
- In some regions, we may work with local partners to handle sales, logistics or after-sales services. We only share information needed to handle your inquiry or order.
- Legal and regulatory authorities
- Where required by applicable law, court order, or government request
- To protect our legal rights or respond to legal claims
We require our service providers and partners to use the information only for the purposes described above and to protect it appropriately.
We do not share your personal information with unrelated third parties for their own marketing.
8. International data transfers
Our company is located in China, and we serve customers worldwide. This means your information may be transferred to and processed in countries that may have different data protection laws than your home country.
Where required by law (for example for EEA/UK data subjects), we will take appropriate measures to ensure that such transfers comply with applicable data protection requirements, such as using standard contractual clauses or equivalent safeguards, where appropriate.
9. Data retention
We retain personal information only as long as necessary for the purposes described in this Privacy Policy, including:
- For inquiries and quotations: typically for the time needed to respond and for a reasonable period to maintain business records and follow up on potential projects.
- For orders and contracts: for the duration of the business relationship and as required by law (e.g. tax or accounting rules).
- For website analytics: for a period consistent with our analytics settings and business needs.
When data is no longer needed, we will delete it or anonymize it, subject to any legal obligations to retain it.
10. How we protect your information
We use reasonable technical and organizational measures appropriate to our business to protect your personal information from unauthorized access, loss, misuse or alteration, such as:
- Restricted access to personal data on a need-to-know basis
- Use of passwords and other security controls for systems and accounts
- Regular backups and basic network security practices
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.
11. Your rights and choices
Depending on your location and applicable law, you may have some or all of the following rights:
- Right of access – to request confirmation whether we process your personal data and obtain a copy.
- Right to rectification – to request correction of inaccurate or incomplete data.
- Right to erasure – to request deletion of your personal data in certain circumstances.
- Right to restriction – to request restriction of processing in certain situations.
- Right to data portability – to receive personal data you provided to us in a structured, commonly used format (where technically feasible).
- Right to object –
- to processing based on legitimate interests, and
- to direct marketing (if applicable).
- Right to withdraw consent – where processing is based on your consent.
If you wish to exercise any of these rights, please contact us using the details in the Contact us section below. We may need to verify your identity before responding.
If you are in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority.
12. Children’s privacy
Our Website, products and services are not directed to children and are intended for business and professional users (e.g. contractors, distributors, project owners, government agencies).
We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to delete such information.
13. Third-party websites and services
Our Website may contain links to third-party websites or services (for example, logistics providers, social media platforms or WhatsApp).
We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing personal information.
If you contact us via WhatsApp, your communication is also subject to WhatsApp / Meta’s own terms and privacy policy.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, our Website, or applicable law.
When we make material changes, we will update the “Last updated” date at the top of this page and, where required by law, provide additional notice.
Your continued use of our Website after changes are posted means you accept the updated Privacy Policy.
15. How to contact us
If you have any questions, concerns or requests regarding this Privacy Policy or our handling of personal information, please contact us at:
BEIJING E-ROAD TECH CO., LIMITED
Dagaogezhuang Industrial Park, Jianchapu Town, Bazhou,
Langfang City, Hebei Province, China
Email: [email protected] / [email protected]
Telephone: +86 186 1167 9268
WhatsApp: 0086 186 1382 5797